# Leading Burbank Audio Video Equipment Store Introduces Cutting-Edge Online Custom Cable Builder
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Leading Burbank Audio Video Equipment Store Introduces Cutting-Edge Online Custom Cable Builder

  (March 15, 2017)

BURBANK, Calif., March 15, 2017 /PRNewswire/ -- Pacific Radio Electronics (PacRad) is excited to announce the official launch of their advanced, mobile-friendly online custom cable builder empowering AV enthusiasts, professionals and technicians to effortlessly build and order any type of custom cable on the web for their unique application or project.

Powered by NoShorts Cable Company, a division of Pacific Radio Electronics (https://www.pacrad.com), the online cable builder is available 24/7 from any PC, laptop, tablet and Smartphone and once an order is placed, all cables are hand-crafted, fully tested and available in just 3-5 business days.

Family operated since the 1930's, PacRad's new online cable builder has been intuitively designed, "to make the online ordering process as seamless as possible," stated Jessie Phillips, Director of Marketing at PacRad.

"The builder allows you to choose the exact specifications you need. You have full control over the cable type, the brand, the cable length, the connectors used and much more," she emphasized.

"From the early conception of our web store, we've made every effort to listen to customer feedback and accommodate their requests for unique one-off cables and production quantities," said Joe Phillips, President of Pacific Radio. 

The cable builder also offers the option to add labels and mention any important additional instructions which can be critical to cable function.

"Being mobile-friendly, technicians and road crews can pull out their Smartphone and order a custom cable from the jobsite. With a turnaround time of 3-5 business days, they can make sure they get exactly the cable they need to fit their project's requirements without any compromise. In many professional applications a pre-fabricated cable may not be the best option," adds Art Soto, Inside Sales Manager.

Dan Gutierrez, Director of Operations at Pacific Radio adds, "we received a positive response from our debut of the cable builder at NAMM this year. Our new cable builder is an extension of our continued superior customer service. It proves we continue to innovate to provide the best possible customer experience."

About Pacific Radio Electronics (PacRad)

As one of the early pioneers in the AV industry, dealing in broadcast equipment, studio and DJ gear, pro audio video equipment, custom cables and more, PacRad emerges as the industry leader once again with an online custom cable builder that promises a seamless shopping experience backed by 85+ years of industry know-how.

Shop with us in-store at our Burbank, California location or online at: https://www.pacrad.com

Media contact:
Jessie Phillips

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/leading-burbank-audio-video-equipment-store-introduces-cutting-edge-online-custom-cable-builder-300424145.html

SOURCE Pacific Radio Electronics

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