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This year's Imagina Awards, held in Monte Carlo on 31st January 2008, saw Framestore CFC scoop two of the nine awards. The extraordinary CG animation in the Chemical Brothers promo for The Salmon Dance received the award for 'Best Video Clip'. In addition, 'Best Commercial' went to Smirnoff Sea, for which Framestore CFC provided an array of spectacular VFX.
The awards - in the form of two of Imagina's famous glass teapots - were accepted on behalf of the company by its Director of Computer Animation, Mike Milne. Receiving the awards, Milne paid tribute to the special place that Imagina has in his heart. "It was the first international event to which I went as part of FrameStore's newly created CG department back in the early '90s," he recalled, "In fact the entire department - all four of us - came to Monaco that year."
Milne also paid generous tribute to other work seen in competition. "As is so often the case," he said, "The student work was among the most impressive stuff on show. Bolides, a short piece that won the 'Best School-University' category for a team from Supinfocom Arles, as well as Camera Obscura, also by a team from Supinfocom Arles, which won a Special Jury Prize, were just brilliant. Work like this is a great reminder of just how much potential there is for the future, how much can still be achieved."
The Imagina Awards - part of the European Digital Content Creation Festival - have won a reputation over the years as the benchmark for worldwide computer graphics and special effects production. They have become a significant competition, synonymous with creativity, discovery and diversity. The awards are given to the best graphic works animated using digital technology, based not only on their technical qualities but also on the emotions they generate.
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